Shirley Qin, the founder of Semiforêt, comes from a family of industry-leading custom painters, with clients ranging from Fortune 500 industrial giants to ship component

manufacturers, etc. Shirley grew up with a global perspective, and after completing her undergraduate degree in New York City, she went to France to pursue a master's

degree in luxury management, with cultural backgrounds and life philosophies from China, North America, and Europe. She has different cultural backgrounds and life

concepts from China, North America and Europe. In September 2013, after seeing the seamless atmosphere of micro-cement floor and wall for the first time, she decided to

have a micro-cement home. However, when she started to choose the materials for the renovation, she realized that the microcement in the market was either too industrial

without the preferred result, or needed very careful care when using it, otherwise it would become dirty and not durable in a few months. After searching around the world

and failing to find a satisfactory microcement brand, Shirley decided to rely on her family's globalized supply chain capabilities in the paint industry, and together with the

technical co-founder from a German chemical company, after more than five years of research and development and iteration, she established "Semiforêt", a professional

microcement brand with a youthful, sophisticated and durable style for the world's microcement lovers.